www.socialexplorer.com/pub/maps/images/sample
A Univariate choropleth map like the one shown above, only shows information regarding one variable. In this map, the variable is population density for the New England Areas. The darker colors tend to be populated metropolitan areas while the lighter colors show less population density. A company may use this type of map to determine whether it would be beneficial for them to build in a certain area due to the population density.
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